Eight AI visibility tools for agencies, ranked on client workspaces, white-label reports, and cost per client.
The best AI visibility tools for agencies are Nobori, Peec AI, and Profound's agency plan, but your client count and your reporting rules decide the winner. A tool that costs $95 for one brand can cost $20,000 a month at 50 clients. A tool that looks cheap can lack a client view altogether.
Demand is there. A Pollfish survey of 600 marketing professionals for Clutch (collected in August 2025) found that 78% of companies fund GEO work and 63% plan to raise those budgets within 12 months. Your clients are asking for AI search reporting, and you need software that handles ten of them without ten logins.
This guide ranks eight tools on the things agencies feel first: workspaces per client, client access, white-label options, and the cost curve as your roster grows. Pricing comes from vendor pages and the NotHuman agency cost study (read on October 31, 2026), so confirm numbers before you sign.
Nobori is an AI visibility platform built for B2B teams. It tracks ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude, refreshes daily, and runs each brand in its own workspace.
Who it's for: agencies and in-house teams that sell B2B SaaS and software clients, and want every client's visibility gap turned into a work list.
Key differentiator: Each gap becomes a task. A task names the prompt where the client lost, the competitor that won, the page the AI cited, and a next step. Your strategist opens the workspace on Monday and sees what to ship, not a chart to interpret. Clients who pay for hours want to see output, and a task list shows it.
Where it falls short: Nobori covers five engines. Profound and Rankability track ten or more. If a client sells on Amazon Rufus or Grok, you will want a second tool for those surfaces. If your contract promises a client portal on your own domain, shortlist LLM Pulse or SE Ranking first and check what Nobori's reports offer today.
Pricing signal: Nobori starts with a free AI visibility scan, which makes a good prospect pitch. Paid plans are flat and cover daily multi-brand tracking, with no per-engine add-ons. Check nobori.ai/pricing for current tiers.
Verdict: the strongest fit for agencies that want client tracking tied to a to-do list, on a price that does not climb with every engine you add.
Peec AI is the closest match to what an agency wants from a pricing model. Agency plans run from $245 to $795 a month, with project limits of 3, 10, or 25 depending on the tier.
Who it's for: agencies with 10 to 25 clients that need many people to see the data.
Key differentiator: Agency plans include unlimited team and client users. Permissions work per project, with full or read-only access, so a client sees their own data and nothing else. Prospect projects are free (3, 5, or 7 active, depending on plan), which lets you build pitch decks from live data. Billing runs on credits, where one credit equals one prompt, one model, and one day. Looker Studio comes with the Scale plan, and every plan has a shareable dashboard.
Where it falls short: Scale caps at 25 projects, so a 50-client roster needs custom pricing. Sources disagree on white label. Rankability's roundup lists white-label reporting for Peec, while NotHuman found no mention of it on the vendor pages in October 2026. Ask for a demo of the export before you promise a branded report.
Pricing signal: At 10 clients with 50 prompts each, NotHuman puts Peec at $795 a month. At 25 clients it holds at $795 only if you collect weekly, since daily collection exceeds the plan.
Verdict: the best value per client in the 10 to 25 client range, with the most generous seat policy on this list.
Profound sells an Agency Growth plan with a base price of $99 a month plus $399 for each client workspace. Each workspace includes 100 daily prompts across ChatGPT, Perplexity, and Google AI Overviews.
Who it's for: agencies with a few high-value enterprise clients that need deep data and can pass the cost through.
Key differentiator: Profound goes deepest on enterprise reporting and engine breadth. Agency Growth includes five team seats and a read-only dashboard that you share by link, with PDF export. You also get 10 prospect pitch workspaces a month, each with 25 prompts for seven days. Extra pitch workspaces cost $199 for five.
Where it falls short: The per-client fee adds up fast. NotHuman calculates $4,089 a month for 10 clients, $10,074 for 25, and $20,049 for 50. Clients do not get seats, and Agency Growth has no API. NotHuman found no white-label feature on the vendor pages.
Pricing signal: Expect to charge each client at least $500 to $600 a month for AI visibility work to cover the workspace fee and your time.
Verdict: the right call for a small roster of large accounts, and the wrong call for a book of mid-market clients.
Want to see how you rank across all 5 AI engines? → nobori.ai
Semrush adds AI visibility to the SEO suite your team already uses. Plans run from $199 to $299 a month, and the Pro+ tier includes 100 prompts a day.
Who it's for: agencies that already run client SEO inside Semrush and want AI reporting in the same login.
Key differentiator: Semrush documents white-label reports at $20 a month per report. The setting swaps the Semrush logo for yours and removes Semrush as the sender. Extra users start at $45 a month, and clients receive reports by invitation or link.
Where it falls short: Costs follow domains. Prompt packs of 50 cost $60 each, and each extra domain costs $99. NotHuman estimates $779 a month for 10 clients, assuming one project per client, and lists 25 and 50 clients as custom pricing. Multi-brand tracking points toward the Enterprise plan.
Pricing signal: Budget about $80 per client at 10 clients, then watch the domain fees as you grow.
Verdict: a sensible add-on if Semrush already anchors your reporting. It is a weaker choice as a standalone AI tool.
SE Ranking offers the most complete white-label setup of the SEO suites. Plans cost $129 to $279 a month, with 10 projects on Core and 30 on Growth.
Who it's for: small and mid-size SEO agencies that want one branded portal covering rankings, audits, and AI visibility.
Key differentiator: The Agency Pack changes colors, logo, and domain, so clients log into a portal that looks like yours. Client seats come with the pack. It starts at $69 a month and requires annual billing.
Where it falls short: AI tracking sits inside a larger SEO product, so the AI features move slower than a dedicated tool. The project caps (10 and 30) also limit how far one plan stretches.
Pricing signal: A Core plan at $129 plus the Agency Pack at $69 comes to $198 a month for a 10-client agency, before any AI add-ons.
Verdict: the pick when a branded client portal is a contract requirement and AI visibility is one line item among many.
Otterly AI is the lowest-cost way to cover many clients. Plans run from $189 to $489 a month, and Partner Premium includes 500 prompts.
Who it's for: agencies that want a wide, cheap monitoring layer across 10 to 50 small clients.
Key differentiator: Standard and Premium plans include unlimited workspaces, and three roles (Admin, Member, Viewer) let clients view reports, see citations, and export data without edit rights. Add-on packs of 100 prompts cost $99 each. NotHuman calculates $489 a month for 10 clients, $1,281 for 25, and $2,469 for 50.
Where it falls short: There is no native white label. The PDF can carry your logo, and Otterly's help center says the interface and URLs cannot show your brand. NotHuman recommends Looker Studio for client-facing reports.
Pricing signal: The $29 Lite plan (15 prompts) works for a single pilot client. Real agency use starts at Standard.
Verdict: the budget pick for agencies that report through Looker Studio or slides and do not need a branded login.
Rankability combines classic rank tracking with AI mentions and citations in one score. Plans cost $97, $297, and $497 a month for 100, 300, and 500 tracked AI queries.
Who it's for: SEO agencies that want one number per keyword to show clients.
Key differentiator: Its Search Performance Index scores each keyword from 0 to 100, blending Google, Bing, DuckDuckGo, and Brave rankings with local pack, video, AI mentions, and AI citations. It tracks 11 AI platforms. Paid plans include unlimited workspaces and team members, and reports carry your logo and colors, with optional password protection and automated branded emails.
Where it falls short: Prompt allowances are shared across workspaces, so a busy client can drain the pool. Rankability also publishes its own agency roundup that ranks itself first, and its pricing check dates to July 2026. Verify both before you buy.
Pricing signal: The Growth plan at $297 for 300 queries gives you about 30 queries each for a 10-client roster.
Verdict: a good fit for agencies that sell rankings and AI visibility as a single package.
LLM Pulse is built around white label. Pricing starts at 49 euros a month, and the vendor sets up the white-label features through sales.
Who it's for: agencies that resell AI visibility under their own brand and want the client to see no trace of a vendor.
Key differentiator: It offers three white-label modes: a branded subdomain, full white label on your own custom domain, and a live embeddable client dashboard inside your portal. Per its own guide (updated October 30, 2026), most rivals stop at a logo swap on a PDF.
Where it falls short: White-label and embed setup runs through a sales call, and the entry price does not include those features. The vendor wrote the comparison guide that makes this case, so treat the claim about rivals as a vendor view.
Pricing signal: Plan for a quote, not a price page, if you need the custom domain.
Verdict: the clearest choice when a rebranded client portal on your own domain is the deal-breaker.
Match the tool to your roster shape: flat-rate tools for long client lists, per-workspace tools for a few big accounts, and suite add-ons for teams that live in one platform.
If you run 5 enterprise accounts and charge $2,000 or more a month for each, Profound's depth pays for its $399 workspace fee. If you run 30 small B2B clients on $500 retainers, Otterly's unlimited workspaces and Peec's unlimited seats keep your costs flat while the client list grows.
If your team already builds client reports in Semrush or SE Ranking, adding AI tracking there saves a login and a training session. If a contract names a client portal on your domain, start with SE Ranking or LLM Pulse and work backward from the deliverable.
If your clients sell B2B software and your team wants a task list per brand, Nobori gives each client a workspace and turns every lost prompt into a next step. Many agencies pair two tools: one flat-rate monitor for the long tail, and one deeper tool for the two or three accounts that fund the practice.
Check five things: workspaces per client, client access, white-label depth, the cost curve, and whether the tool tells your team what to do next.
Workspaces come first. One workspace per client keeps data, prompts, and competitors apart. Profound sells a workspace for each client. Otterly and Rankability include unlimited workspaces. Semrush charges per domain.
Client access comes second. Peec includes unlimited client users. Profound gives clients a link and a PDF. Ahrefs requires its $1,499 Enterprise plan before clients can log in.
White label has levels. A logo on a PDF is the shallow end. A custom domain with a live dashboard is the deep end. Decide which level your contracts need before you compare prices.
The cost curve decides your margin. A flat tool costs you the same at client 12 as at client 2. A per-workspace tool charges you every time you sign.
Next-step guidance saves hours. A dashboard shows a lost prompt. A task list tells your strategist which page to fix. Read our head-to-head comparison of AI citation monitoring tools for a view of which products stop at monitoring.
At 10 clients with 50 prompts each, monthly cost ranges from $450 on Ahrefs to $4,089 on Profound. NotHuman's study (October 31, 2026) assumed daily collection and counted engines per vendor, so treat the figures as estimates.
| Tool | 10 clients | 25 clients | 50 clients |
|---|---|---|---|
| Ahrefs Brand Radar | $450 | $1,125 | $2,250 |
| Otterly AI | $489 | $1,281 | $2,469 |
| Peec AI | $795 | $795 (weekly collection) | Custom |
| Semrush | $779 (estimate) | Custom | Custom |
| Profound | $4,089 | $10,074 | $20,049 |
Ahrefs looks cheap in this table and has no white label. Clients need the $1,499 Enterprise plan to log in. Otterly scales the most smoothly because add-on packs cost $99 per 100 prompts. Profound scales the steepest because each client adds $399.
The spread explains who each tool suits. Profound fits five large accounts. Otterly and Peec fit a long list of smaller ones. Pick by roster shape, not by feature count.
Run the prospect's brand through a tracker before the first call and show them where AI names a competitor instead.
Three tools in this list help with that. Peec gives you free prospect projects. Profound gives you 10 pitch workspaces a month. Nobori's free AI visibility scan gives you a first look at a brand without a paid seat.
Build the pitch around one screen: five buyer questions, the engines that answered, and who got named. A prospect who sees a competitor named in ChatGPT for the exact query they care about will book the follow-up. Pair that screen with a 90-day plan and your price.
For the reporting side of the same pitch, see our guide to AI search analytics platforms for B2B growth teams, which covers how to connect AI visits to pipeline in GA4.
Start with three clients, one report template, and a monthly cadence, then add accounts as the template holds up.
Pick clients where the data will move: B2B software firms with active content programs. Set up 20 to 50 buyer prompts per client from sales calls and support tickets. Record the baseline in week one. Report on appearance rate and named competitors, because AI answers change on every run and a single snapshot misleads.
Standardize before you scale. Use the same prompt categories, the same competitor list format, and the same two-page report for every client. That template is what lets one strategist run 12 accounts. Our write-up on AI competitor tracking tools explains how to read competitor movement without over-reading a single day.
If you serve SaaS clients, our list of AI visibility tracking platforms for SaaS marketers covers the vertical details.
| Tool | Best for | Client access | White label | Starting price |
|---|---|---|---|---|
| Nobori | B2B agencies that want tasks per client | Per-brand workspaces | Confirm current options | Free scan, flat paid plans |
| Peec AI | 10 to 25 clients, many viewers | Unlimited client users, per-project permissions | Sources disagree | $245/mo (agency) |
| Profound | Few large enterprise accounts | Read-only link and PDF | Not found | $99/mo + $399 per client |
| Semrush | Teams already on Semrush | Invites and links, users from $45/mo | $20/mo per report | $199/mo |
| SE Ranking | Branded portal for SEO agencies | Client seats in Agency Pack | Logo, colors, domain | $129/mo; Agency Pack from $69/mo |
| Otterly AI | Low-cost coverage of many clients | Viewer role, unlimited workspaces | No native white label | $189/mo (Standard) |
| Rankability | Rankings plus AI in one score | Unlimited workspaces and members | Logo and colors | $97/mo |
| LLM Pulse | Fully rebranded client portal | Embedded live dashboard | Subdomain, custom domain, embed | From 49 euros/mo |
It is software that runs buyer-style prompts through AI engines on a schedule for many clients and records which brands each answer names and cites. Agency versions add separate client workspaces, client access, and branded reports.
Yes, if your contracts promise a branded deliverable. Many agencies report through Looker Studio or slides, which works with Otterly, Peec, and Ahrefs. If you want a client login under your own domain, shortlist SE Ranking or LLM Pulse.
Start with 20 to 50 prompts that mirror real buyer questions. NotHuman's cost study used 50 prompts per client collected daily, which is a fair planning number for a mid-market B2B client.
Often it can, but large and small clients may need different tools. Pairing a flat-rate tool for the long tail with a deeper tool for two or three enterprise accounts keeps margins healthy.
Cover the tool cost per client plus your strategist's time. With Profound at $399 per workspace, a retainer under $500 loses money. With a flat tool like Otterly at about $49 per client, you have room for a lower entry offer.
Ready to see where your clients stand in AI search?
Nobori tracks brand visibility across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Claude, updated daily. See who gets cited, where your clients are missing, and what to fix.
